Challenge the practice is addressing: Communication is not only about the 'how' to do things but the 'where' as well
Concrete practice to achieve the expected goal: There is a place for both large, formal meetings, but also for smaller meetings for those uncomfortable with large gatherings. The selection of venues matters. It should be a place where the local community is used to meet, be easy to reach, and accessible by different types of transport.
Who is the target user group of the practice/intervention or implementing the practice/intervention? Industry