Challenge the practice is addressing: The deliverable analyses best practices for social awareness communication. It does so by first introducing six case studies illustrating six different scenarios. These case studies chosen for the deliverable are Erzberg Mine (Austria), Lujar mine (Spain), El Ajibe quarry (Spain), Bor (Serbia), Tytyri (Finland), Cerrejón mine (Colombia) and Tierras Raras Mulas (Spain). It then proceeds to give recommendations on how companies can improve their social awareness communication.
Concrete practice to achieve the expected goal: The key recommendations identified in this practice suggest that companies pay attention to identifying the stakeholders, responding to their demands and meeting their expectations, reporting on CSR/sustainability issues, analysing materiality, obtaining and maintaining SLO through effective stakeholder engagement, integrating the UN Guiding Principles on Business and Human Rights, defining a communication strategy, integrating communications to enhance sustainability efforts at internal and external level, adopting new technologies and social media for communication matters, monitoring the impacts of the implemented strategies, investing in partnerships and supporting local employment and local communities.
Expected impact/goal of the practice: The recommendations given will help companies to plan and execute effective stakeholder communications and thereby help to achieve and obtain SLO.
Who is the target user group of the practice/intervention or implementing the practice/intervention? The target user group of the practice are companies in the extractives sector.